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How should the company manage and organize its international activities?
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What are the main stages in developing new products, and how can they be managed better?
Stores Whole Company Sales 30,000 10,000 20,000 60,000 Cost of goods sold 19,500 6,500 13,000 39,000 Gross margin 10,500 3,500 7,000 21,000 Expenses Selling (20 per call) 4,000 1,500 Advertising (31 per advertisement) 1,100 See text for complete table Evaluation and Control Step 3: Preparing.The Product tabasco gift box and the Product Mix: 1- 447 The Product and the Product Mix Brand-Sponsor Decisions Manufacturer brand Distributor brand Licensed brand name Slotting fee Brand ladder Brand parity The Product and the Product Mix: 1- 448 The Product and the Product Mix Brand-Name Decision.Discussion Question Figure.1: Perceptual Map: 1- 329 Figure.1: Perceptual Map Developing and Communicating a Positioning Strategy: 1- 330 Developing and Communicating a Positioning Strategy Theme parks positioning possibilities: Attribute positioning Benefit positioning Use or application positioning User positioning Competitor positioning Product category positioning.Farmers may not be interested in a new farming method, and college students may not be interested in foreign-language courses.National launch 2 1:2 5,000,000 10,000,000 5,721,000 13,984,000 Organizational Arrangements: 1- 368 Organizational Arrangements Organizing New-Product Development Product managers New-product managers High-level management committee New product department Venture teams Organizational Arrangements: 1- 369 Stage-gate system Gatekeepers make one of four decisions: Go Kill Hold Recycle.IBM thought the personal computer market would be miniscule.See text for complete table Designing the Sales Force: 1- 660 Designing the Sales Force Sales-Force Size Workload approach: Customers are grouped into size classes Desirable call frequencies are established for each class The number of accounts in each size class is multiplied by the.While some companies have used such events to launch successful, long-running campaigns, others have seen little benefit from these ads.
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Principles of Personal Selling: 1- 681 Principles of Personal Selling Relationship Marketing PowerPoint Presentation: 1- 682 For many organizations, relationship marketing is more important than any individual transaction, because these long-term relationships can yield greater overall profitability.
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One-to-One Marketing: 1- 58 Table 2-3: Mass Marketing.
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